Northumberland mall owners bringing new business to Cobourg

Northumberland mall owners bringing new business to Cobourg

September 1, 2025

COBOURG — A national coffee chain, Booster Juice and Sunset Grill are among the new tenants moving to the Northumberland Mall property this year.

Trinity Group (Trinity) had been the manager of the mall, located at 1111 Elgin St. W. in Cobourg, since May of last year, but in December the company purchased the property.

Kevin Parsons, a senior property manager with Trinity, told Northumberland News the company is excited to be the new owner.

“We’re happy to be in Cobourg,” he said. “We started out in managing it and obviously we’ve purchased it, so we see this as an exciting opportunity for both Trinity and what we feel will be a great property for everyone in Cobourg.”

Six-unit freestanding building with drive-thru proposed at Northumberland Mall

A large public notice sign has been installed along Elgin Street West where the company is proposing to build seven commercial units.

One of those units includes a drive-thru window, he said.

“We submitted the application last year which has gone to council and received support,” Parsons said, adding their development team is now working on comments from the town, the drawings and plans. “We hope to have that approved in the next couple of months.”

Asked about the new tenants, he confirmed that Booster Juice is coming as is a sit-down family restaurant.

“We’re working with some QSR (Quick Service Restaurant) type restaurants,” he said. “For the drive-thru space, we do have interest and we’re working with a national coffee user for that space.”

Within the last week, a sign has gone up near the main entrance announcing Sunset Grill a breakfast, brunch and lunch restaurant  as another new tenant.

Parsons said a complete renovation is now in full swing at the Metro grocery store which will feature their new store concept.

“They are investing into the mall and at the same time, we are revising that drive aisle where you enter and exit the mall on Rogers Road,” he said. “Doing that will give a nice parking field for Metro and people coming in that end of the mall.”

It will also be a safer layout since customers won’t have to cross over the drive lane any more, he added.

“That’s one of the pieces we’re doing at the same time as Metro’s reno to give them a nice, safe parking lot,” said Parsons.

Planning staff at the Town of Cobourg said Trinity’s plans have three components — moving the driveway from in front of Metro to behind the LCBO and shifting all the parking areas there, a new pad just east of Boston Pizza and north of Dollarama with several retail store locations and at least one restaurant, and a minor front addition where the old Zeller’s garden centre used to be, to allow for other box stores such as Dollarama, Paulmac’s Pets and Carquest Auto Part

Activity at the mall is welcome news for lifelong Cobourg resident Kim Goebel, who started a ‘Save Northumberland Mall’ petition several years ago.

“I was thinking of doing (the petition) and then they got rid of the food court,” she said. “As I was seeing the stores empty out, it brought up a big concern about what was going to happen to it.”

Goebel said she heard the previous owners were planning to get rid of some of the smaller stores and put in big box stores.

“To me, that’s not a mall,” she said. “I would like to see them put a food court back in there and start building up the business in there.”

Redeveloping the inside of the mall and adding some food options is the experience residents are looking for when they go shopping, she said.

“They want to go early in the day, be able to sit down to have a lunch and continue their shopping after it,” said Goebel. “That was always the way in the mall and it was busy all the time.”

Her petition has garnered more than 1,250 signatures of the 1,500 target, to which she said “I am excited.”

Asked about it, Parsons said he has seen the petition and Trinity understands what residents want to see at the property.

“They have a vision for the mall and we understand that. We purchased it knowing there is work to be done here and we’re hopeful we can create a property that everyone can stand by,” he said. “We’re bringing in new tenants, which will also help bring employment to the area.”

Although the company is still assessing their interior mall plan, Parsons said when the time comes and a food court makes sense, with the tenants inside accepting the concept, “then certainly we will review it.”

He said the company’s immediate vision is to build and lease the multi-unit building along Elgin Street West.

“We’re also hoping to fill in some of the larger vacancies in that old Zeller’s space,” he said. “We’re working with a number of tenants we hope we’ll be able to announce soon.”

Trinity is also assessing the interior of the mall and looking at the “future of that space,” he said.

“We always welcome feedback and discussion on what we’re doing,” Parsons said.

Source: Northumberland News; by Dominik Wisniewski March 4, 2020

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Robert Wells

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Rob joined Trinity in 2020 with over 22 years of experience in land use planning and development across both the public and private sectors. He has led projects ranging from small-scale infill to complex mixed-use high-rise developments in Toronto, Ottawa, and the Greater Toronto Area.

 Rob’s expertise spans the full development lifecycle, including municipal approvals, stakeholder engagement, and final permitting. He has been directly involved in redeveloping over 4.5 million square feet of mixed-use space and currently oversees a portfolio of 2.2 million square feet of residential and retail development.

John Ruddy

John Ruddy

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Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

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Rossi Sas

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For over 30 years of investing in private real estate, Trinity has been able to achieve strong risk adjusted returns sought after by our sophisticated institutional partners.

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John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

Bradley Gordon

Bradley Gordon

Vice-President, Operations

Exceptional properties attract exceptional tenants. Through holistic management and strategic implementation, Trinity has managed to achieve both.

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John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

David Scorniaenchi

David Scorniaenchi

Vice-President, Leasing

Forged by strong tenant relationships and a first-class, mixed-use portfolio, Trinity is an industry leader in creating a desirable sense of place for our diverse retail mix

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David leads all aspects of Trinity’s leasing portfolio across Canada and our team of leasing professionals in driving value and delivering premium retail and office space to our tenants. He plays a significant role in managing relationships with partners and tenants, lease negotiations and transactions, design and development of future retail spaces, and maintaining a strong marketing program. Prior to joining Trinity, David served as Director, Real Estate at Dream Unlimited, responsible for the urban Toronto portfolio. He was instrumental in bringing an enhanced retail offering to the newly developed Canary District including Marcheleo’s grocery store. Earlier in his career, David managed a portfolio of shopping centres located in the GTA & Ottawa at Choice Properties REIT.

John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

B-Arch. M.Sc. (Arch), MREI, LEED AP

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John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

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John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

Fred Waks

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President & CEO

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Fred most recently held the position of President and Chief Operating Officer at RioCan, where he gained national recognition for being an integral part of the team who transformed the company into the largest retail landlord in Canada. During his tenure, RioCan grew from $100 million to $15 billion in assets. His profile and expertise have made him a sought-after expert on real estate development with top tier Canadian business media. Previously Fred was Chairman of the European Commercial Real Estate Investment Trust and Vice-Chair of Extendicare.  Most recently appointed as a member of the Board of Directors of the Ontario Energy Board. 

Fred is an active community leader and is involved with a number of local and national charities; he sits as Chairman on the Friends of Simon Wiesenthal Centre Board of Directors, he served as Past Chair of the Sunnybrook Hospital Foundation, Chair of Sherman Campus Leadership Committee, Honorary Trustee of the ROM, and Past Chair of the Jewish Foundation of Toronto. Fred is a recipient of the Queens Diamond Jubilee Medal for service to Canada and his community. Most recently, Fred was a proud recipient of the King Charles III Coronation Medal.

John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments

John Ruddy

John Ruddy

Executive Chairman

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He is a majority shareholder of Ottawa Sports and Entertainment Group, which owns the CFL franchise Ottawa Redblacks, the Ottawa Fury Soccer Club, and the OHL Ottawa 67’s. Originally founded to re-establish CFL football in the nation’s capital, OSEG is also responsible for the revitalization of 48-acre Lansdowne Park — a redevelopment that exemplifies Trinity’s ambitious and forward-thinking approaches to vertical mixed-use developments.

John Ruddy

John Ruddy

Executive Chairman

Fred Waks

Fred Waks

President & CEO

Adam Cohen

Adam Cohen

Chief Financial Officer

Ahmed Sayed

Ahmed Zayed

Vice-President, Construction & Design.

David Scorniaenchi

David
Scorniaenchi

Vice-President, Leasing

Bradley Gordon

Bradley
Gordon

Vice-President, Operations

Rossi Sas

Rossi Sas

Vice-President, Investments